B1: Designing a Business Card

 Designing a Business Card

Making a business card was fairly easy to do. As I had established a style and colour scheme through my logo design, this then got the ball rolling as I could create something that includes my logo and sticks to my established look. To kickstart the process, I googled ‘How to make a business card on Photoshop’ to see if there were any tutorials to make the process easier.  This website was particularly helpful and I liked the idea of adding margins.

When researching into logos, there were a couple of designs that included dots, but I could not find anywhere to incorporate these into my logo. Therefore, I made this into the border of the front of my business card. Although I am sure there was an easier way to achieve this, I used the pen tool and the ruler tool to draw dots along the margins. The outcome was mostly successful. The dots were not always even but I liked that they were almost handmade and imperfect. To complete the front of my logo, I simply imported my logo and scaled it to fit inside the box. There was nothing else I wanted to add to the front of my business card so I created a new file and got to work on the back.

Research (https://www.indeed.com/career-advice/career-development/what-to-put-on-a-business-card ) told me that crucial information for business cards were name of company, website, contact info such as email and number, and a location. But before I could add any of this, I wanted to establish a solid background design. As there was no colour on the front of the business card, I wanted to add a pop of the same lilac colour just to the corners of the back. Using the same technique as I did with the logo design, I slowly started to experiment with the brush tool and just add colour to the corners. Once again, I liked that it was imperfect so I did not care if some bits had more than others. The colour builds up from the bottom, which I completed by changing the opacity as I went up the page. Once happy with the design, I added a smaller logo to the left side to emphasise the brands identity. Then, I worked out that I wanted the information on the right hand side with small icon’s next to the text. I found 4 different vectors (website, email, phone and location) and changed the colour to the same lilac using the eyedropper tool.  Once the icons were in place, I wanted to find new fonts for the smaller text. A my logo only had bold text, it was important to find matching fonts for the information.  I downloaded my selected font and lined up the correct information with their matching icon. 

So now I had the logo and information, but it was lacking something else. As there were dots on the front border, I tried to incorporate these with the corners, but did not like the outcome. Then, using the vertical ruler tool and again with the pen tool, I placed dots that broke up the logo and information. This pulled the back of the business card together but there was still a lot of white space. Back to DaFont, I was looking for a botanical / floral font that I perhaps could use as a title. The floral one I came across was perfect and acted as a heading above the information on the right hand side. Like with the main text in the logo, I arched the text up and then I had completed both sides of my business card.