B1: Digital Profiles
B1: Digital Profiles Digital profiles allow you to store your personal and professional details and information online. It can include information about an individuals connections, behaviours, interactions etc. Digital profiles are mainly used in marketing and recruitment, which helps the organisation identify potential employees. Their behaviour online can determine to a company whether the individual may be right for them or not. One of the most successful ways to build a professional digital profile is through using social media. According to Microsoft, 21% of adults surveyed were fired from a job, because of their online image. As 56% said they do not actively think of the consequences of their online activities, it is important for us to start thinking about this now.